PARTNERSHIP CONCEPT
The Ask:
•One :30 on channel co-branded interstitial idea that inspires discovery and human connection, integrating Hulu’s original comedy Pen15 and employing Hulu’s rebel lover brand voice.
•One concept for a broader opportunity for Coke to align with Hulu.
My Approach:
Leaning into the hilarious, cringe-worthy awkwardness and suspension-of-disbelief of PEN15, I wanted to find a way to integrate Coca Cola in a way that felt true to the characters and the show. My initial thought was to find a Coke ad from the year 2000 and just replace the characters with Maya and Anna, but I was unable to find a spot with the right tone. Ultimately, though, this did turn up the classic jingle from the 90s “do do do do do Always Coca Cola,” which seemed appropriate to integrate.
The Script:
The Look & Feel:
