Klarna x Lady Gaga

EXPERIENTIAL VIDEO

The Brief:

Klarna teamed up with Lady Gaga’s, Haus Laboratories, to create The Studio: an exclusive, invite-only, co-branded influencer/creative space in Los Angeles. As like-minded brands who prize freedom of expression, the vision for the space was to visually merge their two brand worlds.  Klarna approached me to help them create Klarna TV: a fictional retro TV channel that would play on an endless loop as a mash-up between the two brands, for a visually-stimulating experience rife with the hottest beauty, shopping and fashion content.

The Creative:

Our proposition was to create a lo-fi retro collage style that literally layered multiple worlds on top of one another, and then to place it all in an analog SD frame. We took content from Klarna’s own quirky, “smoooth” brand world, juxtapozed it with Lady Gaga music videos, and Haus Labs content, and then intermingled it all with retro archival footage. (See below for more on process).

Process/Mood Boards:

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The Team:

U.S. Brand Studio Lead: Liz Beebe
Brand Marketing Lead: Jana Bertram
Designer: Sarah Fitzgerald
U.S. Brand Writer: Camile Muson
Creative Director: Shimmy Boyle
Motion Designer: Milan DelVecchio

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