About

Production is changing. New tools are collapsing timelines, reshaping workflows, and opening creative possibilities that didn’t exist a year ago.

Safety Third is an AI-first creative production studio built around the belief that great AI filmmaking depends less on the technology than on the people shaping it. We combine state-of-the-art expertise in generative AI and emerging technology, rooted in bleeding edge research out of NYU Tisch’s ITP/IMA programs, with 15 years of deep experience in traditional brand creative, production, and post.

The result is high-craft AI video, shaped by strong taste, clear creative judgment, and the level of polish brands and agencies expect.